/* ==========================================================================
   Kinevane — v2
   Direction: a measurement document, not a SaaS landing page.
   Teal and indigo are never decoration. Teal = browser signal.
   Indigo = server signal. If a colour appears here, it means something.
   ========================================================================== */

:root {
  --paper:  #FFFFFF;
  --cloud:  #F5F7FB;
  --ink:    #0E1633;
  --slate:  #6B7490;
  --slate-2:#98A0B5;
  --teal:   #2DD4BF;
  --teal-d: #0F8F83;   /* teal, legible as text on paper */
  --indigo: #4F46E5;

  --rule:      rgba(14, 22, 51, .10);
  --rule-firm: rgba(14, 22, 51, .22);

  --sans: 'Poppins', system-ui, -apple-system, 'Segoe UI', sans-serif;
  --mono: 'IBM Plex Mono', ui-monospace, 'SF Mono', Menlo, monospace;

  --t--2: .688rem;
  --t--1: .781rem;
  --t-0:  clamp(.95rem, .92rem + .12vw, 1.02rem);
  --t-1:  clamp(1.12rem, 1.04rem + .38vw, 1.38rem);
  --t-2:  clamp(1.45rem, 1.25rem + .95vw, 2.1rem);
  --t-3:  clamp(1.9rem, 1.5rem + 1.9vw, 3rem);
  --t-4:  clamp(2.05rem, 1.5rem + 3.4vw, 4.9rem);

  --gutter: clamp(1.15rem, 4.5vw, 3.5rem);
  --ease: cubic-bezier(.22, .61, .36, 1);
}

*, *::before, *::after { box-sizing: border-box; }
html { -webkit-text-size-adjust: 100%; scroll-behavior: smooth; }

body {
  margin: 0;
  background: var(--paper);
  color: var(--ink);
  font-family: var(--sans);
  font-size: var(--t-0);
  line-height: 1.62;
  letter-spacing: -.006em;
  -webkit-font-smoothing: antialiased;
  overflow-x: hidden;
}

img, video { max-width: 100%; display: block; }
a { color: inherit; }
h1, h2, h3, h4 { margin: 0; font-weight: 600; line-height: 1.05; letter-spacing: -.035em; text-wrap: balance; }
p { margin: 0; text-wrap: pretty; }

:focus-visible { outline: 2px solid var(--indigo); outline-offset: 3px; }

.skip-link {
  position: absolute; left: -9999px; top: 0; z-index: 300;
  padding: .8rem 1.2rem; background: var(--ink); color: var(--paper); font-weight: 600;
}
.skip-link:focus { left: 0; }

/* ------------------------------------------------------------- structure */

.wrap { width: 100%; max-width: 1220px; margin-inline: auto; padding-inline: var(--gutter); }
.wrap--tight { max-width: 820px; }

.band { padding-block: clamp(4rem, 9vw, 7.5rem); }
.band--half { padding-block: clamp(2.75rem, 6vw, 4.5rem); }
.band--cloud { background: var(--cloud); }
.band--ink { background: var(--ink); color: var(--paper); }
.band--ruled { border-top: 1px solid var(--rule); }
.band--ink.band--ruled { border-top-color: rgba(255,255,255,.14); }

/* The small monospace tag naming what a block is. Structural, not ornament. */
.tag {
  margin: 0 0 1.4rem;
  font-family: var(--mono);
  font-size: var(--t--2);
  font-weight: 500;
  letter-spacing: .16em;
  text-transform: uppercase;
  color: var(--slate-2);
}
.tag--teal   { color: var(--teal-d); }
.tag--indigo { color: var(--indigo); }
.band--ink .tag { color: rgba(255,255,255,.5); }

.lede {
  max-width: 56ch;
  color: var(--slate);
  font-size: var(--t-1);
  line-height: 1.5;
  letter-spacing: -.014em;
}
.band--ink .lede { color: rgba(255,255,255,.68); }

.prose { max-width: 60ch; color: var(--slate); }
.prose + .prose { margin-top: 1.1rem; }
.prose b { color: var(--ink); font-weight: 600; }
.band--ink .prose { color: rgba(255,255,255,.7); }
.band--ink .prose b { color: var(--paper); }

.head { margin-bottom: clamp(2.25rem, 5vw, 3.5rem); }
.head h2 { font-size: var(--t-3); }
.head .lede { margin-top: 1.1rem; }

/* --------------------------------------------------------------- controls */

.btn {
  display: inline-flex; align-items: center; gap: .55rem;
  padding: .9rem 1.5rem;
  border: 1px solid var(--ink);
  border-radius: 2px;
  background: var(--ink); color: var(--paper);
  font: 600 var(--t--1)/1 var(--sans);
  letter-spacing: .01em; text-decoration: none; cursor: pointer;
  transition: background-color .2s var(--ease), color .2s var(--ease), border-color .2s var(--ease);
}
.btn:hover { background: var(--indigo); border-color: var(--indigo); }
.btn__a { transition: transform .2s var(--ease); }
.btn:hover .btn__a { transform: translateX(3px); }

.btn--line { background: transparent; color: var(--ink); border-color: var(--rule-firm); }
.btn--line:hover { background: transparent; color: var(--indigo); border-color: var(--indigo); }

.band--ink .btn { background: var(--paper); color: var(--ink); border-color: var(--paper); }
.band--ink .btn:hover { background: var(--teal); border-color: var(--teal); color: var(--ink); }
.band--ink .btn--line { background: transparent; color: var(--paper); border-color: rgba(255,255,255,.3); }
.band--ink .btn--line:hover { color: var(--teal); border-color: var(--teal); }

.btns { display: flex; flex-wrap: wrap; gap: .7rem; margin-top: 2rem; }

@media (max-width: 480px) {
  .btns { gap: .6rem; }
  .btns > .btn { flex: 1 1 100%; justify-content: center; padding-block: 1rem; }
}

/* ---------------------------------------------------------------- header */

.top {
  position: sticky; top: 0; z-index: 80;
  background: color-mix(in srgb, var(--paper) 88%, transparent);
  backdrop-filter: blur(12px);
  border-bottom: 1px solid var(--rule);
}
.top__in { display: flex; align-items: center; justify-content: space-between; gap: 1.5rem; min-height: 66px; }

.lockup { display: inline-flex; align-items: center; gap: .58rem; text-decoration: none; }
.lockup img { width: 30px; height: 30px; }
.lockup span { font-size: .98rem; font-weight: 700; letter-spacing: .07em; text-transform: uppercase; }

.nav { display: flex; align-items: center; gap: 1.7rem; }
.nav a { font-size: var(--t--1); font-weight: 500; color: var(--slate); text-decoration: none; transition: color .18s var(--ease); }
.nav a:hover, .nav a[aria-current="page"] { color: var(--ink); }
/* The current-page rule above sets ink; on the solid button that would be
   navy on navy. Match its specificity and win on source order. */
.nav a.btn,
.nav a.btn:hover,
.nav a.btn[aria-current="page"] { color: var(--paper); }

.burger {
  display: none; padding: .6rem .75rem; font-size: 1.05rem; line-height: 1;
  background: none; border: 1px solid var(--rule-firm); border-radius: 2px;
  color: var(--ink); cursor: pointer;
}

@media (max-width: 860px) {
  .burger { display: block; }
  .nav {
    position: absolute; inset: 66px 0 auto;
    flex-direction: column; align-items: stretch; gap: 0;
    padding: .5rem var(--gutter) 1.5rem;
    background: var(--paper); border-bottom: 1px solid var(--rule);
    box-shadow: 0 18px 30px rgba(14,22,51,.10);
  }
  .nav a { min-height: 48px; display: flex; align-items: center; }
  .nav[hidden] { display: none; }
  .nav a { padding-block: .85rem; border-bottom: 1px solid var(--rule); }
  .nav .btn { justify-content: center; margin-top: 1rem; border-bottom: 0; }
}

/* ------------------------------------------------------------------ hero */

.hero { padding-block: clamp(2.25rem, 5vw, 4rem) clamp(2.5rem, 5vw, 4rem); }

.hero h1 { font-size: var(--t-4); font-weight: 600; letter-spacing: -.048em; max-width: 15ch; }
.hero h1 i { font-style: normal; position: relative; white-space: nowrap; }
.hero h1 i::after {
  content: ""; position: absolute; left: 0; right: 0; bottom: .62em; height: .055em;
  background: var(--ink); transform: scaleX(0); transform-origin: left;
  animation: strike .7s var(--ease) .6s forwards;
}
@keyframes strike { to { transform: scaleX(1); } }

.hero .lede { margin-top: 1.35rem; max-width: 52ch; }

/* =========================================================================
   SIGNATURE — the reconciliation ledger
   Two columns of the same hour. Left is what the browser caught.
   Right is what the server caught. The gap between them is the pitch.
   ========================================================================= */

.ledger {
  margin-top: clamp(2rem, 4vw, 3rem);
  border: 1px solid var(--rule-firm);
  border-radius: 3px;
  background: var(--paper);
  overflow: hidden;
}

.ledger__bar {
  display: flex; align-items: center; gap: .7rem; flex-wrap: wrap;
  padding: .7rem 1rem;
  border-bottom: 1px solid var(--rule);
  background: var(--cloud);
  font-family: var(--mono); font-size: var(--t--2);
  letter-spacing: .1em; text-transform: uppercase; color: var(--slate);
}
.ledger__live { display: inline-flex; align-items: center; gap: .45rem; color: var(--ink); }
.ledger__dot {
  width: 6px; height: 6px; border-radius: 50%; background: var(--teal);
  box-shadow: 0 0 0 0 rgba(45,212,191,.6); animation: ping 2.2s infinite;
}
@keyframes ping { 70% { box-shadow: 0 0 0 8px rgba(45,212,191,0); } 100% { box-shadow: 0 0 0 0 rgba(45,212,191,0); } }
.ledger__note { margin-left: auto; text-transform: none; letter-spacing: .02em; color: var(--slate-2); }

.ledger__merged { display: none; font-family: var(--mono); font-size: var(--t--1); }

.ledger__h--m { justify-content: space-between; gap: 1rem; }
.ledger__h--m span { display: inline-flex; align-items: center; gap: .4rem; }
.ledger__h--m .i--b, .ledger__h--m .i--s { width: 8px; height: 8px; border-radius: 2px; }
.ledger__h--m .i--b { background: var(--teal); }
.ledger__h--m .i--s { background: var(--indigo); }

.ledger__m {
  display: grid;
  grid-template-columns: auto 1fr auto auto;
  align-items: baseline;
  gap: .4rem;
  padding: .5rem .8rem;
  border-bottom: 1px solid rgba(14,22,51,.055);
  animation: slot .3s var(--ease) both;
}
.ledger__chip {
  padding: .12rem .38rem;
  border-radius: 3px;
  font-size: .6rem;
  letter-spacing: .04em;
  white-space: nowrap;
}
.ledger__chip--b { background: rgba(45,212,191,.16); color: var(--teal-d); }
.ledger__chip--s { background: rgba(14,22,51,.06); color: var(--slate); }

.ledger__m--save .ledger__chip--b { background: transparent; color: var(--slate-2); text-decoration: line-through; }
.ledger__m--save .ledger__chip--s { background: rgba(79,70,229,.14); color: var(--indigo); }
.ledger__m--save { background: rgba(79,70,229,.05); }
.ledger__m--you { background: rgba(45,212,191,.09); }

.ledger__cols { display: grid; grid-template-columns: 1fr 1fr; font-family: var(--mono); font-size: var(--t--1); }
.ledger__col { min-width: 0; }
.ledger__col + .ledger__col { border-left: 1px solid var(--rule); }

.ledger__h {
  display: flex; align-items: center; gap: .5rem;
  padding: .6rem 1rem; border-bottom: 1px solid var(--rule);
  font-size: var(--t--2); letter-spacing: .13em; text-transform: uppercase;
}
.ledger__h b { font-weight: 500; }
.ledger__h--b { color: var(--teal-d); }
.ledger__h--s { color: var(--indigo); }
.ledger__h i { width: 8px; height: 8px; border-radius: 2px; font-style: normal; flex: none; }
.ledger__h--b i { background: var(--teal); }
.ledger__h--s i { background: var(--indigo); }
.ledger__h em { margin-left: auto; font-style: normal; color: var(--slate-2); letter-spacing: .06em; }

.ledger__feed { height: 268px; overflow: hidden; position: relative; }
.ledger__feed::after {
  content: ""; position: absolute; inset: auto 0 0; height: 54px;
  background: linear-gradient(to bottom, rgba(255,255,255,0), var(--paper));
  pointer-events: none;
}

.ledger__row {
  display: grid; grid-template-columns: auto 1fr auto; align-items: baseline; gap: .5rem;
  padding: .42rem 1rem;
  border-bottom: 1px solid rgba(14,22,51,.055);
  animation: slot .3s var(--ease) both;
}
@keyframes slot { from { opacity: 0; transform: translateY(-4px); } }

.ledger__t { color: var(--slate-2); font-size: var(--t--2); }
.ledger__e { color: var(--ink); overflow: hidden; text-overflow: ellipsis; white-space: nowrap; }
.ledger__s { font-size: var(--t--2); letter-spacing: .08em; }

/* Blocked: the event happened, the browser never reported it. */
.ledger__row--gap .ledger__e { color: var(--slate-2); text-decoration: line-through; }
.ledger__row--gap .ledger__s { color: var(--slate-2); }

/* Recovered: the server caught what the browser lost. This is the product. */
.ledger__row--save { background: rgba(79,70,229,.055); }
.ledger__row--save .ledger__s { color: var(--indigo); }

/* The visitor's own events, so the panel is provably live. */
.ledger__row--you { background: rgba(45,212,191,.09); }
.ledger__row--you .ledger__s { color: var(--teal-d); }

.ledger__foot {
  display: grid; grid-template-columns: repeat(auto-fit, minmax(180px, 1fr));
  border-top: 1px solid var(--rule); background: var(--cloud);
}
.ledger__stat { padding: .95rem 1rem; }
.ledger__stat + .ledger__stat { border-left: 1px solid var(--rule); }
.ledger__stat dt {
  font-family: var(--mono); font-size: var(--t--2);
  letter-spacing: .12em; text-transform: uppercase; color: var(--slate);
}
.ledger__stat dd {
  margin: .3rem 0 0; font-family: var(--mono); font-size: var(--t-1);
  font-weight: 500; letter-spacing: -.02em;
}
.ledger__stat dd small { font-size: var(--t--1); color: var(--slate-2); font-weight: 400; }
.ledger__stat--gain dd { color: var(--indigo); }

@media (max-width: 720px) {
  /* Two columns side by side stop meaning anything at this width, so the
     same reconciliation is shown as one row per event with two chips. */
  .ledger__cols { display: none; }
  .ledger__merged { display: block; }
  .ledger__merged .ledger__feed { height: 236px; }
  .ledger__note { flex-basis: 100%; margin-left: 0; }

  .ledger__foot { grid-template-columns: repeat(3, 1fr); }
  .ledger__stat { padding: .7rem .55rem; }
  .ledger__stat + .ledger__stat { border-left: 1px solid var(--rule); }
  .ledger__stat dt { font-size: .6rem; letter-spacing: .07em; line-height: 1.35; }
  .ledger__stat dd { font-size: 1.05rem; }
  .ledger__stat dd small { display: block; font-size: .6rem; }
}

@media (max-width: 420px) {
  .ledger__m { grid-template-columns: 1fr auto auto; gap: .35rem; padding: .5rem .7rem; }
  .ledger__m .ledger__t { display: none; }
  .ledger__bar { font-size: .62rem; }
}

/* --------------------------------------------------------- reading rows */

.rows { border-top: 1px solid var(--rule-firm); }

.row {
  display: grid; grid-template-columns: 8.5rem 1fr; gap: clamp(1rem, 4vw, 3rem);
  padding-block: clamp(1.75rem, 3.5vw, 2.5rem);
  border-bottom: 1px solid var(--rule);
}
.row__k {
  font-family: var(--mono); font-size: var(--t--2);
  letter-spacing: .12em; text-transform: uppercase; color: var(--slate-2); padding-top: .35rem;
}
.row__v h3 { font-size: var(--t-1); margin-bottom: .5rem; }
.row__v p { color: var(--slate); }
.row__v dl { display: flex; flex-wrap: wrap; gap: 1.75rem; margin: 1.25rem 0 0; }
.row__v dt {
  font-family: var(--mono); font-size: var(--t--2);
  letter-spacing: .1em; text-transform: uppercase; color: var(--slate-2);
}
.row__v dd { margin: .2rem 0 0; font-family: var(--mono); font-size: var(--t-0); font-weight: 500; }

@media (max-width: 640px) {
  .row { grid-template-columns: 1fr; gap: .6rem; }
  .row__k { padding-top: 0; }
}

/* ------------------------------------------------------------- two offers */

.offers {
  display: grid; grid-template-columns: repeat(auto-fit, minmax(320px, 1fr));
  gap: 1px; background: var(--rule-firm); border: 1px solid var(--rule-firm);
}

.offer {
  display: flex; flex-direction: column;
  padding: clamp(1.6rem, 3.5vw, 2.5rem);
  background: var(--paper); text-decoration: none;
  transition: background-color .25s var(--ease);
}
.offer:hover { background: var(--cloud); }
.offer__k {
  display: inline-flex; align-items: center; gap: .5rem;
  font-family: var(--mono); font-size: var(--t--2);
  letter-spacing: .13em; text-transform: uppercase; margin-bottom: 1.4rem;
}
.offer__k i { width: 8px; height: 8px; border-radius: 2px; font-style: normal; }
.offer--t .offer__k { color: var(--teal-d); }
.offer--t .offer__k i { background: var(--teal); }
.offer--i .offer__k { color: var(--indigo); }
.offer--i .offer__k i { background: var(--indigo); }

.offer h3 { font-size: var(--t-2); margin-bottom: .8rem; }
.offer p { color: var(--slate); }

.offer__list { margin: 1.5rem 0 0; padding: 0; list-style: none; font-family: var(--mono); font-size: var(--t--1); color: var(--slate); }
.offer__list li { padding-block: .4rem; border-top: 1px solid var(--rule); }

.offer__go { margin-top: 1.8rem; font-size: var(--t--1); font-weight: 600; }
.offer--t .offer__go { color: var(--teal-d); }
.offer--i .offer__go { color: var(--indigo); }

/* -------------------------------------------------------------- reel/work */

.reel { display: grid; gap: 1rem; grid-template-columns: repeat(auto-fit, minmax(210px, 1fr)); }

@media (max-width: 720px) {
  .reel {
    display: flex;
    gap: .75rem;
    overflow-x: auto;
    scroll-snap-type: x mandatory;
    -webkit-overflow-scrolling: touch;
    scrollbar-width: none;
    /* bleed to the screen edge so the next card peeks in */
    margin-inline: calc(var(--gutter) * -1);
    padding-inline: var(--gutter);
    padding-bottom: .25rem;
  }
  .reel::-webkit-scrollbar { display: none; }
  .reel figure { flex: 0 0 78%; scroll-snap-align: start; }
}
.swipe-hint {
  display: none;
  margin-top: 1.25rem; margin-bottom: -1rem;
  font-family: var(--mono); font-size: var(--t--2);
  letter-spacing: .1em; text-transform: uppercase; color: var(--slate-2);
}
@media (max-width: 720px) { .swipe-hint { display: block; } }

.reel figure { margin: 0; display: flex; flex-direction: column; border: 1px solid var(--rule-firm); background: var(--cloud); }
.reel video { aspect-ratio: 9/16; object-fit: cover; width: 100%; }
.reel figcaption {
  margin-top: auto;
  padding: .8rem .9rem;
  font-family: var(--mono); font-size: var(--t--2); line-height: 1.55;
  color: var(--slate); background: var(--paper);
  border-top: 1px solid var(--rule);
}
.reel figcaption b { display: block; margin-bottom: .2rem; font-weight: 500; color: var(--ink); }

/* ------------------------------------------------------------------ form */

.form { display: grid; gap: 1rem; max-width: 620px; margin-top: 2.25rem; }
.field { display: grid; gap: .4rem; }
.field label {
  font-family: var(--mono); font-size: var(--t--2);
  letter-spacing: .12em; text-transform: uppercase; color: var(--slate);
}
.field input, .field select, .field textarea {
  width: 100%; padding: .85rem .9rem;
  font-size: 16px;   /* below 16px iOS zooms the page on focus */
  background: var(--paper); border: 1px solid var(--rule-firm); border-radius: 2px;
  color: var(--ink); font-family: var(--sans);
  transition: border-color .18s var(--ease);
}
.field input:focus, .field select:focus, .field textarea:focus { border-color: var(--indigo); outline: none; }
.field textarea { resize: vertical; min-height: 120px; }

.status { font-family: var(--mono); font-size: var(--t--1); line-height: 1.5; }
.status[data-state="error"] { color: #B4232A; }
.status[data-state="ok"] { color: var(--teal-d); }
.status:empty { display: none; }

/* ---------------------------------------------------------------- footer */

.foot { padding-block: 3rem 2rem; background: var(--ink); color: var(--paper); }
.foot__grid { display: grid; gap: 2.25rem; grid-template-columns: repeat(auto-fit, minmax(180px, 1fr)); margin-bottom: 2.5rem; }
.foot .lockup span { color: var(--paper); }
.foot__tag {
  margin-top: .7rem; font-family: var(--mono); font-size: var(--t--2);
  letter-spacing: .14em; text-transform: uppercase; color: rgba(255,255,255,.42);
}
.foot h4 {
  margin-bottom: .9rem; font-family: var(--mono); font-size: var(--t--2); font-weight: 500;
  letter-spacing: .13em; text-transform: uppercase; color: rgba(255,255,255,.42);
}
.foot ul { margin: 0; padding: 0; list-style: none; }
.foot li { margin-bottom: .5rem; }
.foot a { font-size: var(--t--1); color: rgba(255,255,255,.72); text-decoration: none; transition: color .18s var(--ease); }
.foot a:hover { color: var(--teal); }
.foot__base {
  display: flex; flex-wrap: wrap; gap: 1rem; justify-content: space-between;
  padding-top: 1.5rem; border-top: 1px solid rgba(255,255,255,.14);
  font-family: var(--mono); font-size: var(--t--2); color: rgba(255,255,255,.42);
}

/* ------------------------------------------------------------------ misc */

.rise { opacity: 0; transform: translateY(14px); transition: opacity .6s var(--ease), transform .6s var(--ease); }
.rise.in { opacity: 1; transform: none; }

@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  *, *::before, *::after { animation-duration: .01ms !important; animation-iteration-count: 1 !important; transition-duration: .01ms !important; }
  .rise { opacity: 1; transform: none; }
  .hero h1 i::after { transform: scaleX(1); }
}

/* ==========================================================================
   Landing page (/roofing)
   Campaign page for cold outreach. Minimal navigation on purpose: there is
   one action here, and every extra link is a way to leave without taking it.
   ========================================================================== */

.top--lp .nav { display: flex; gap: 1rem; }
.top--lp .nav a:not(.btn) { display: none; }
@media (max-width: 860px) {
  .top--lp .burger { display: none; }
  .top--lp .nav { position: static; flex-direction: row; padding: 0; border: 0; box-shadow: none; background: none; }
  .top--lp .nav .btn { margin-top: 0; padding: .7rem 1rem; }
}

/* The offer, stated as a spec sheet rather than a pitch. */
.offerbox {
  margin-top: clamp(2rem, 4vw, 3rem);
  border: 1px solid var(--ink);
  border-radius: 3px;
  background: var(--paper);
  overflow: hidden;
}
.offerbox__top {
  display: flex; flex-wrap: wrap; align-items: baseline; gap: .6rem 1.25rem;
  padding: 1.25rem 1.4rem;
  background: var(--ink); color: var(--paper);
}
.offerbox__price { font-size: var(--t-2); font-weight: 600; letter-spacing: -.03em; }
.offerbox__per { font-family: var(--mono); font-size: var(--t--1); color: rgba(255,255,255,.6); }
.offerbox__flag {
  margin-left: auto;
  padding: .25rem .6rem; border-radius: 2px;
  background: var(--teal); color: var(--ink);
  font-family: var(--mono); font-size: var(--t--2);
  letter-spacing: .1em; text-transform: uppercase;
}
.offerbox ul { margin: 0; padding: 0; list-style: none; }
.offerbox li {
  display: grid; grid-template-columns: auto 1fr; gap: .8rem;
  padding: .9rem 1.4rem;
  border-top: 1px solid var(--rule);
  font-size: var(--t-0);
}
.offerbox li:first-child { border-top: 0; }
.offerbox li b { font-weight: 500; }
.offerbox li span { color: var(--slate); }
.offerbox li i {
  font-style: normal; color: var(--teal-d); font-weight: 600;
}

/* Repeated call to action between blocks. */
.cta-strip {
  display: flex; flex-wrap: wrap; align-items: center; gap: 1rem;
  margin-top: clamp(2rem, 4vw, 3rem);
  padding-top: 1.5rem;
  border-top: 1px solid var(--rule);
}
.cta-strip p {
  font-family: var(--mono); font-size: var(--t--1); color: var(--slate);
}
.cta-strip .btn { margin-left: auto; }
@media (max-width: 560px) {
  .cta-strip .btn { margin-left: 0; width: 100%; justify-content: center; }
}

/* FAQ */
.faq { border-top: 1px solid var(--rule-firm); }
.faq details { border-bottom: 1px solid var(--rule); }
.faq summary {
  display: flex; align-items: center; gap: 1rem;
  padding-block: 1.25rem;
  font-size: var(--t-1); font-weight: 500; letter-spacing: -.02em;
  cursor: pointer; list-style: none;
}
.faq summary::-webkit-details-marker { display: none; }
.faq summary::after {
  content: "+"; margin-left: auto; flex: none;
  font-family: var(--mono); font-size: 1.2rem; color: var(--slate-2);
  transition: transform .2s var(--ease);
}
.faq details[open] summary::after { content: "−"; }
.faq details > p {
  max-width: 62ch;
  padding-bottom: 1.4rem;
  color: var(--slate);
}
.faq details > p + p { margin-top: .8rem; }

/* ==========================================================================
   About — founder block
   ========================================================================== */

.founder {
  display: grid;
  grid-template-columns: 264px 1fr;
  gap: clamp(1.5rem, 4vw, 3rem);
  align-items: start;
  margin-top: clamp(2rem, 4vw, 3rem);
  padding-top: clamp(2rem, 4vw, 3rem);
  border-top: 1px solid var(--rule-firm);
}

.founder__shot {
  margin: 0;
  border: 1px solid var(--rule-firm);
  border-radius: 3px;
  overflow: hidden;
  background: var(--cloud);
}
.founder__shot img { display: block; width: 100%; height: auto; aspect-ratio: 1 / 1; object-fit: cover; }
.founder__shot figcaption {
  padding: .7rem .8rem;
  border-top: 1px solid var(--rule);
  background: var(--paper);
  font-family: var(--mono); font-size: var(--t--2); line-height: 1.5;
  color: var(--slate);
}
.founder__shot figcaption b { display: block; color: var(--ink); font-weight: 500; }

.founder__note p { color: var(--slate); max-width: 60ch; }
.founder__note p + p { margin-top: 1rem; }
.founder__note b { color: var(--ink); font-weight: 600; }

.founder__sign {
  margin-top: 1.75rem;
  padding-top: 1.25rem;
  border-top: 1px solid var(--rule);
  font-family: var(--mono); font-size: var(--t--1);
  color: var(--slate);
}
.founder__sign b { display: block; color: var(--ink); font-weight: 500; letter-spacing: .02em; }

@media (max-width: 640px) {
  .founder { grid-template-columns: 1fr; }
  .founder__shot { max-width: 260px; }
}

/* Small key/value strip used for credentials and coverage. */
.facts {
  display: grid; grid-template-columns: repeat(auto-fit, minmax(190px, 1fr));
  gap: 1px; margin-top: 2rem;
  background: var(--rule-firm); border: 1px solid var(--rule-firm);
}
.facts div { padding: 1rem 1.1rem; background: var(--paper); }
.facts dt {
  font-family: var(--mono); font-size: var(--t--2);
  letter-spacing: .11em; text-transform: uppercase; color: var(--slate-2);
}
.facts dd { margin: .35rem 0 0; font-size: var(--t-0); }

/* ==========================================================================
   Hero with a playing ad (roofing landing page)
   The product there IS the video, so it belongs above the fold. On the home
   page the ledger holds that slot instead — tracking cannot be filmed.
   ========================================================================== */

.hero--split { display: grid; grid-template-columns: 1fr; gap: clamp(2rem, 4vw, 3.5rem); }

@media (min-width: 900px) {
  .hero--split { grid-template-columns: minmax(0, 1.15fr) minmax(0, .85fr); align-items: center; }
}

.heroclip { position: relative; max-width: 340px; margin-inline: auto; width: 100%; }
.heroclip video {
  width: 100%; aspect-ratio: 9 / 16; object-fit: cover;
  border: 1px solid var(--rule-firm); border-radius: 3px; background: var(--cloud);
}
.heroclip__bar {
  display: flex; align-items: center; gap: .5rem;
  margin-top: .7rem;
  font-family: var(--mono); font-size: var(--t--2);
  letter-spacing: .06em; color: var(--slate);
}
.heroclip__bar b { color: var(--ink); font-weight: 500; }
.heroclip__sound {
  margin-left: auto;
  padding: .3rem .6rem;
  border: 1px solid var(--rule-firm); border-radius: 2px;
  background: var(--paper); color: var(--ink);
  font: inherit; font-size: var(--t--2); cursor: pointer;
  transition: border-color .18s var(--ease), color .18s var(--ease);
}
.heroclip__sound:hover { border-color: var(--indigo); color: var(--indigo); }

/* ==========================================================================
   Breakdown — one ad per row, explained
   The home page shows a strip because the job there is "there is work".
   Here the job is "here is what we would build for you", which needs prose.
   ========================================================================== */

.breakdown { border-top: 1px solid var(--rule-firm); }

.bd {
  display: grid;
  grid-template-columns: 300px 1fr;
  gap: clamp(1.5rem, 4vw, 3rem);
  padding-block: clamp(2.25rem, 5vw, 3.5rem);
  border-bottom: 1px solid var(--rule);
}

.bd__media { margin: 0; }
.bd__media video {
  width: 100%; aspect-ratio: 9 / 16; object-fit: cover;
  border: 1px solid var(--rule-firm); border-radius: 3px; background: var(--cloud);
}
.bd__stamp {
  display: flex; flex-wrap: wrap; gap: .4rem .8rem;
  margin-top: .7rem;
  font-family: var(--mono); font-size: var(--t--2); color: var(--slate);
}
.bd__stamp b { color: var(--ink); font-weight: 500; }
.bd__stamp .spec { color: var(--slate-2); }

.bd__body h3 { font-size: var(--t-2); margin-bottom: .8rem; }
.bd__kind {
  display: inline-flex; align-items: center; gap: .45rem;
  margin-bottom: 1rem;
  font-family: var(--mono); font-size: var(--t--2);
  letter-spacing: .12em; text-transform: uppercase;
}
.bd__kind i { width: 8px; height: 8px; border-radius: 2px; font-style: normal; }
.bd__kind--spec { color: var(--slate); }
.bd__kind--spec i { background: var(--slate-2); }
.bd__kind--client { color: var(--teal-d); }
.bd__kind--client i { background: var(--teal); }

.bd__body > p { color: var(--slate); max-width: 58ch; }
.bd__body > p + p { margin-top: .9rem; }
.bd__body b { color: var(--ink); font-weight: 600; }

.bd__proves {
  margin-top: 1.5rem;
  padding: 1rem 1.15rem;
  background: var(--cloud);
  border-left: 2px solid var(--indigo);
}
.bd__proves dt {
  font-family: var(--mono); font-size: var(--t--2);
  letter-spacing: .12em; text-transform: uppercase; color: var(--indigo);
  margin-bottom: .4rem;
}
.bd__proves dd { margin: 0; color: var(--slate); font-size: var(--t--1); line-height: 1.6; }

.bd__meta {
  display: grid; grid-template-columns: repeat(auto-fit, minmax(130px, 1fr));
  gap: 1rem 1.25rem; margin-top: 1.5rem;
  padding-top: 1.25rem; border-top: 1px solid var(--rule);
}
.bd__meta dt {
  font-family: var(--mono); font-size: var(--t--2);
  letter-spacing: .1em; text-transform: uppercase; color: var(--slate-2);
}
.bd__meta dd { margin: .25rem 0 0; font-family: var(--mono); font-size: var(--t--1); }

@media (max-width: 760px) {
  .bd { grid-template-columns: 1fr; }
  .bd__media { max-width: 300px; }
}

/* ==========================================================================
   Ad breakdowns (/motion-ads)
   One block per ad, alternating sides. The home page shows the same films in
   a compact rail; here each one is taken apart and explained.
   ========================================================================== */

.study {
  display: grid;
  gap: clamp(1.5rem, 4vw, 3rem);
  padding-block: clamp(2.5rem, 5vw, 4rem);
  border-top: 1px solid var(--rule);
}
.study:first-child { border-top: 1px solid var(--rule-firm); }

@media (min-width: 880px) {
  .study { grid-template-columns: 336px minmax(0, 1fr); align-items: start; }
  .study--flip { grid-template-columns: minmax(0, 1fr) 336px; }
  .study--flip > .study__film { order: 2; }
}

.study__film { margin: 0; position: sticky; top: 90px; }
@media (max-width: 879px) {
  .study__film { position: static; max-width: 260px; }
  .study { padding-block: clamp(2rem, 5vw, 3rem); gap: 1.25rem; }
}

.study__film video {
  display: block; width: 100%; height: auto;
  aspect-ratio: 9 / 16; object-fit: cover;
  border: 1px solid var(--rule-firm); border-radius: 3px; background: var(--cloud);
}
.study__film figcaption {
  margin-top: .6rem;
  font-family: var(--mono); font-size: var(--t--2); line-height: 1.55; color: var(--slate);
}

.study__label {
  display: flex; flex-wrap: wrap; align-items: center; gap: .35rem .5rem;
  line-height: 1.5;
  margin-bottom: 1rem;
  font-family: var(--mono); font-size: var(--t--2);
  letter-spacing: .13em; text-transform: uppercase;
}
.study__label i { width: 8px; height: 8px; border-radius: 2px; font-style: normal; flex: none; }
.study__label--client { color: var(--teal-d); }
.study__label--client i { background: var(--teal); }
.study__label--spec { color: var(--slate-2); }
.study__label--spec i { background: var(--slate-2); }

.study__body h3 { font-size: var(--t-2); margin-bottom: 1rem; }

.study__q {
  margin-top: 1.5rem;
  font-family: var(--mono); font-size: var(--t--2);
  letter-spacing: .11em; text-transform: uppercase; color: var(--slate-2);
}
.study__q + p { margin-top: .4rem; }
.study__body p { color: var(--slate); max-width: 58ch; }

.study__spec {
  display: grid; grid-template-columns: repeat(auto-fit, minmax(140px, 1fr));
  gap: 1px; margin-top: 2rem;
  background: var(--rule); border: 1px solid var(--rule);
}
.study__spec div { padding: .8rem .9rem; background: var(--paper); }
.study__spec dt {
  font-family: var(--mono); font-size: .62rem;
  letter-spacing: .11em; text-transform: uppercase; color: var(--slate-2);
}
.study__spec dd { margin: .25rem 0 0; font-family: var(--mono); font-size: var(--t--1); }
.band--cloud .study__spec div { background: var(--cloud); }

/* Category grid — the "this works for your business too" answer. */
.cats {
  display: grid; grid-template-columns: repeat(auto-fit, minmax(230px, 1fr));
  gap: 1px; margin-top: 2.5rem;
  background: var(--rule-firm); border: 1px solid var(--rule-firm);
}
.cats div { padding: 1.25rem 1.3rem; background: var(--paper); }
.cats h4 { font-size: var(--t-0); font-weight: 600; margin-bottom: .4rem; letter-spacing: -.02em; }
.cats p { font-size: var(--t--1); color: var(--slate); line-height: 1.6; }

/* ==========================================================================
   Pricing
   The rate card renders as a document, not as sales collateral. Every figure
   carries the comparison it was set against.
   ========================================================================== */

.rates { width: 100%; border-collapse: collapse; margin-top: 1.25rem; }
.rates caption {
  caption-side: top; text-align: left;
  padding: 1.6rem 0 .7rem;
  font-family: var(--mono); font-size: var(--t--2);
  letter-spacing: .14em; text-transform: uppercase; color: var(--slate-2);
}
.rates th {
  padding: .6rem .9rem;
  border-bottom: 1px solid var(--rule-firm);
  font-family: var(--mono); font-size: var(--t--2); font-weight: 500;
  letter-spacing: .1em; text-transform: uppercase; text-align: left; color: var(--slate);
}
.rates th:nth-child(2), .rates th:nth-child(3) { text-align: right; white-space: nowrap; }
.rates td { padding: .9rem; border-bottom: 1px solid var(--rule); vertical-align: top; }
.rates tr:last-child td { border-bottom: 0; }

.rates .svc b { display: block; font-weight: 600; letter-spacing: -.015em; }
.rates .svc span { display: block; margin-top: .2rem; font-size: var(--t--1); color: var(--slate); line-height: 1.55; }

.rates .price { text-align: right; white-space: nowrap; font-family: var(--mono); }
.rates .price b { display: block; font-size: var(--t-1); font-weight: 500; letter-spacing: -.02em; }
.rates .price span { display: block; font-size: .62rem; letter-spacing: .1em; text-transform: uppercase; color: var(--slate-2); }

.rates .mkt { text-align: right; white-space: nowrap; font-family: var(--mono); font-size: var(--t--1); color: var(--slate-2); }
.rates .mkt em { display: block; font-style: normal; margin-top: .2rem; color: var(--teal-d); font-size: var(--t--2); }

@media (max-width: 720px) {
  .rates thead { display: none; }
  .rates tr { display: grid; grid-template-columns: 1fr auto; gap: .3rem 1rem; padding: 1rem 0; border-bottom: 1px solid var(--rule); }
  .rates td { padding: 0; border: 0; }
  .rates .svc { grid-column: 1 / -1; }
  .rates .price { text-align: left; }
  .rates .mkt { text-align: right; align-self: end; }
}

.tiers { display: grid; grid-template-columns: repeat(auto-fit, minmax(255px, 1fr)); gap: 1px; background: var(--rule-firm); border: 1px solid var(--rule-firm); margin-top: 2rem; }
.tier { display: flex; flex-direction: column; padding: clamp(1.5rem, 3vw, 2rem); background: var(--paper); }
.tier--mid { background: var(--ink); color: var(--paper); }
.tier__name { font-family: var(--mono); font-size: var(--t--2); letter-spacing: .14em; text-transform: uppercase; color: var(--slate-2); }
.tier--mid .tier__name { color: var(--teal); }
.tier__fig { margin: .7rem 0 .1rem; font-size: var(--t-3); font-weight: 600; letter-spacing: -.04em; }
.tier__per { font-family: var(--mono); font-size: var(--t--2); color: var(--slate-2); }
.tier__who { margin-top: 1rem; font-size: var(--t--1); color: var(--slate); min-height: 3.6em; }
.tier--mid .tier__who { color: rgba(255,255,255,.7); }
.tier__list { margin: 1.2rem 0 0; padding: 0; list-style: none; font-family: var(--mono); font-size: var(--t--1); color: var(--slate); }
.tier--mid .tier__list { color: rgba(255,255,255,.75); }
.tier__list li { padding: .45rem 0; border-top: 1px solid var(--rule); }
.tier--mid .tier__list li { border-top-color: rgba(255,255,255,.14); }
.tier__save { margin-top: auto; padding-top: 1.2rem; font-family: var(--mono); font-size: var(--t--2); color: var(--teal-d); }
.tier--mid .tier__save { color: var(--teal); }

.band-table { width: 100%; border-collapse: collapse; margin-top: 1.25rem; font-family: var(--mono); font-size: var(--t--1); }
.band-table td { padding: .6rem .9rem; border-bottom: 1px solid var(--rule); color: var(--slate); }
.band-table td:last-child { text-align: right; white-space: nowrap; }
.band-table tr.us td { color: var(--ink); font-weight: 500; background: rgba(45,212,191,.1); }
.band-table tr:last-child td { border-bottom: 0; }

.note-lite {
  padding: 1.4rem 1.6rem;
  border: 1px solid var(--rule-firm);
  border-left: 3px solid var(--teal);
  background: var(--paper);
}
.band--cloud .note-lite { background: var(--paper); }
.note-lite .prose { max-width: 66ch; margin: 0; }

/* ==========================================================================
   Service picker (contact form)
   A retainer at these prices is scoped on a call, so this collects intent
   rather than taking payment. Multiple selections are the normal case.
   ========================================================================== */

.picker { display: grid; gap: .9rem; }

.picker__group { border: 1px solid var(--rule-firm); border-radius: 3px; background: var(--paper); }
.picker__head {
  padding: .6rem .9rem;
  border-bottom: 1px solid var(--rule);
  background: var(--cloud);
  font-family: var(--mono); font-size: var(--t--2);
  letter-spacing: .12em; text-transform: uppercase; color: var(--slate);
}

.opt {
  display: block; position: relative;
  border-top: 1px solid var(--rule); cursor: pointer;
  /* Override the uppercase mono treatment .field label applies to inputs. */
  font-family: var(--sans); font-size: var(--t-0);
  letter-spacing: normal; text-transform: none; color: var(--ink);
}
.picker__group .opt:first-of-type { border-top: 0; }
.opt input { position: absolute; opacity: 0; width: 0; height: 0; }

.opt__row {
  display: grid; grid-template-columns: auto 1fr auto; align-items: baseline; gap: .7rem;
  padding: .7rem .9rem;
  transition: background-color .15s var(--ease);
}
.opt:hover .opt__row { background: var(--cloud); }
.opt input:checked ~ .opt__row { background: rgba(45,212,191,.09); }
.opt input:focus-visible ~ .opt__row { outline: 2px solid var(--indigo); outline-offset: -2px; }

.opt__box {
  width: 15px; height: 15px; flex: none;
  border: 1px solid var(--rule-firm); border-radius: 2px;
  background: var(--paper);
  position: relative; top: 2px;
  transition: background-color .15s var(--ease), border-color .15s var(--ease);
}
.opt input:checked ~ .opt__row .opt__box { background: var(--teal); border-color: var(--teal); }
.opt input:checked ~ .opt__row .opt__box::after {
  content: ""; position: absolute; left: 4px; top: 1px;
  width: 4px; height: 8px;
  border: solid var(--ink); border-width: 0 2px 2px 0;
  transform: rotate(43deg);
}

.opt__name { font-family: var(--sans); font-size: var(--t-0); line-height: 1.4; text-transform: none; letter-spacing: -.01em; color: var(--ink); }
.opt__name small { display: block; margin-top: .1rem; font-family: var(--sans); font-size: var(--t--1); text-transform: none; letter-spacing: normal; color: var(--slate); }
.opt__price { font-family: var(--mono); font-size: var(--t--1); text-transform: none; letter-spacing: 0; color: var(--slate-2); white-space: nowrap; }
.opt input:checked ~ .opt__row .opt__price { color: var(--teal-d); }

.picker__note {
  margin-top: .5rem;
  font-family: var(--mono); font-size: var(--t--2); color: var(--slate-2);
}