Kinevane

Motion ads

Creative is the last variable you can still move.

Targeting is largely automated and everyone bids into the same auction. What separates accounts now is how many good ideas they can put in front of the algorithm. We produce short vertical ads fast enough that testing stops being a budget question.

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Why this exists

Production can't keep up with paid social.

A shoot gives you three or four finished assets after several weeks and a real budget. Paid social burns through that in a fortnight.

Speed

Days, not weeks

No location, no crew call, no scheduling around a sample arriving. Concept approved Monday, cuts in your hands by the end of the week.

Volume

Variants, not one hero

Every concept ships with alternate hooks and endings, because the opening three seconds decide more than the rest of the ad combined.

Fit

Built for the feed

Vertical first, legible with sound off, product on screen early. Made to survive a thumb, not to win a showreel award.

Three ads, taken apart

Sound on. Then read why each one works.

Different categories, different audiences, different jobs to do. Two were built to demonstrate the pipeline using an invented brand — Ridgeline Roofing, which does not exist. The third is an earlier cut of an ad that ran as a paid campaign for a client.

The Stain — 21s · 9:16
Spec · Home services · consumer

Selling a repair nobody wants to think about

The problem

Roof damage is invisible until it is expensive. A homeowner has no reason to call anyone, because nothing looks wrong from the ground. Every roofing ad shouts about free inspections to an audience that does not yet believe it has a problem.

The angle

Start at the moment the problem becomes visible — a brown ring spreading across a ceiling, one drop forming. No logo, no offer, no voice for the first four seconds. Just the thing the viewer is afraid of. The line lands underneath it: it doesn't start with a collapse.

How it was made

Scripted first, then generated scene by scene: the interior ceiling, the moss on the shingles, the aerial of a crew working at golden hour. Voiceover recorded separately so the pacing could be cut against the visuals rather than the other way round. Captions burned in for sound-off viewing, end card rendered from code so the phone number and offer stay pixel-sharp.

What it demonstrates

That the pipeline can carry an emotional, problem-led narrative — not just product shots. The same structure works for any business selling a fix for something the customer has been ignoring: plumbing, HVAC, pest control, dental, insurance.

Runtime
21 sec
Audience
Homeowner
Shoot days
0
Client
None — spec
Supplement launch — 15s · 9:16
Client work · Health supplements · Malaysia

A product launch where the pack had to be perfect

The problem

A supplement brand launching a new product into a crowded market, selling through WhatsApp rather than a checkout. Nothing existed to advertise with except the packaging itself, and in this category the label is the product — get a character wrong and the ad is unusable.

The angle

The ritual, not the claim. Tear the sachet, pour, drink. Three verbs, one on screen at a time, in the customer's own language. Health advertising in that market is tightly regulated, so the ad carries no medical promise at all — the appeal is entirely in how ordinary and easy the routine looks.

How it was made

Image-to-video rather than pure text prompting, so every frame is generated from the real product photography and the label stays legible throughout. Lighting instructions kept deliberately static, because dynamic lighting is what makes generated text drift. Voiceover and captions localised, licensed music, offer card assembled at the end.

What it demonstrates

Product fidelity and localisation together, tracked to an outcome. WhatsApp clicks were instrumented as conversion events, and the finished ad produced the overwhelming majority of the campaign's leads — which is how a creative decision became a budget decision. What plays here is an earlier cut of it, kept because it shows the same treatment before the final pass.

Runtime
15 sec
Market
Malaysia
Optimised for
WhatsApp leads
Shown here
Earlier cut
Every Roofer's Ad — 20s · 9:16
Spec · Home services · business owner

An ad about why the other ads don't work

The problem

Every contractor in a given zip code runs the same drone shot over the same suburban roof with the same free-estimate offer. The buyer here is not a homeowner but the contractor himself, and he has seen a hundred agencies promise him leads.

The angle

Open by showing him his own competitors' feed — three near-identical sponsored posts stacked one after another, each with a different company name and the same words underneath. The argument is made before anything is claimed. Then the alternative, built from his own job photos.

How it was made

The feed mockups at the start are rendered, not filmed — real interface layout, invented brands. Then generated scenes for the contractor and the roof work. Contractor-facing pacing: slower, more copy on screen, because this viewer will actually read.

What it demonstrates

That an ad can be built around a strategic observation rather than footage. Interface renders, data, screen recordings and generated scenes can sit in the same cut — which matters for SaaS, agencies, apps and anything sold to a business rather than a household.

Runtime
20 sec
Audience
Contractor
Shoot days
0
Client
None — spec

Your category is probably not roofing or supplements

Tell us what you sell

Any brand, any category

What changes is the angle, not the machinery.

Three very different ads above came off the same production line. The process does not care whether you sell roofs, sachets or software — it cares whether there is a specific objection to argue against.

Physical products

Product motion built from your own photography, so the pack, label and colour stay exact. Unboxing, ritual, before-and-after, offer cards.

Local services

Roofing, HVAC, plumbing, dental, legal. Problem-led ads for the customer who has not yet admitted there is a problem, plus the offer variants underneath.

Software and apps

Screen recordings and interface renders cut against generated scenes. Feature launches, onboarding walkthroughs, comparison ads.

Health and supplements

Localised, regulation-aware creative. We have produced for a market with strict health advertising rules and can write to avoid claims entirely.

Ecommerce and DTC

Volume for testing: multiple hooks and endings per concept, because the first three seconds decide more than the rest of the ad.

Anything with a sales call

If the money closes on the phone, we can also wire the closed sale back to the ad that started it. Creative and measurement from the same team.

What we need from you is small. Your logo, your colours, product photos if you have them, and one honest answer about why people hesitate before buying. If you have no photography at all, we work without it — two of the ads above were made from nothing.

Process

From brief to files.

01

Angle before visuals

We start from the objection your buyer actually has, not from a mood board. One ad, one problem. That constraint is what keeps a fifteen-second cut coherent.

02

Script and storyboard

Scene by scene with the hook written first. You approve here, before anything is generated, which is the cheapest place to change your mind.

03

Generation and assembly

Scenes generated, product frames rendered, voiceover recorded in the market's language, cut to length. Your colours applied to the treatment, not pasted on the end.

04

Delivery

Masters in every ratio you need, captions burned and separate, plus the editable project so the next promo does not start from zero.

One honest note. This pipeline is excellent for product motion, offer cards, explainers and stylised scenes. It is not a replacement for a real customer holding your product and speaking to camera. When a brief needs that, we say so rather than approximate it badly.

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