Fewer projects, described honestly.

The motion ad carried the whole campaign

A supplement brand launching a new product needed creative for a thirty-day paid social push and a way to attribute the WhatsApp enquiries it generated. We produced the full motion suite and instrumented the WhatsApp click as a tracked conversion feeding campaign optimisation.

When results came in, the motion video had driven the overwhelming majority of leads — far ahead of the statics running alongside it. That turned an open question about creative direction into a straightforward reallocation. The cut shown elsewhere on this site is an earlier version of that ad.

Scope

Creative + tracking

Length

30 days

Optimised for

WhatsApp leads

Two pixels, no shared IDs

An enterprise commerce platform was running two Meta pixels against each other, with server events shipping without the identifier needed to deduplicate them against their browser counterparts. Conversions were counted more than once, and match quality was low enough to weaken optimisation.

We audited the container, specified the rebuild across five standard events, and documented the deduplication and identifier requirements the platform team implemented.

Events specified

5

Dedup target

100%

Match quality target

10 / 10

Every Roofer's Ad

Roofing contractors mostly advertise with the same drone shot and the same free-inspection offer. We built a 20-second spec ad to show what the category could look like with a real angle behind it — written, generated, cut and delivered entirely through the pipeline, with no shoot.

The brand on the end card, Ridgeline Roofing, does not exist. We invented it so the ad could carry a name and a call to action without borrowing a real company's. Nobody commissioned this piece; it exists to answer the question every first call opens with.

Runtime

20 sec

Production

Under 2 days

Crew

None

Client

None — spec

A research pack built to the standard we sell

A menswear and lifestyle brand needed to understand a category it was already trading in but had never mapped. We produced the full research set: market sizing, a competitor intelligence report, a developer implementation guide for GTM and the dataLayer, a Pixel and Conversions API configuration guide, and a budget allocation model running three scenarios rather than one recommended number.

Every document was delivered in two editions, English and Bengali, because the person approving the budget and the person implementing the tracking were not the same person and did not read the same language comfortably.

Two decisions shaped the work. Competitor spend and revenue are modelled rather than claimed, with a methodology page stating exactly how each figure was derived — an honest estimate you can audit beats a confident number you cannot. And the competitor set was built across three tiers: national brands, Facebook-first online sellers, and regional players, because a brand outside the capital is not really competing with the same companies at each level.

The pack was delivered at no charge. The owners are old friends, and the work doubled as the proof of what this agency produces. At our published rates the two research reports alone are $3,800.

Documents

5, bilingual

Competitor tiers

3

Budget scenarios

3

Charged

$0

Getting phone sales back into Meta

Roofing, remodelling and HVAC businesses close on the phone or at the kitchen table, days after the click. Meta never learns which ad produced the job, so it optimises toward whoever fills in forms rather than whoever signs.

We built the standard operating procedure for closing that loop: hashing customer details correctly, joining call and CRM records back to the originating click, and uploading the closed sale as an offline conversion.

Applies to

Roofing · HVAC · Remodelling

Closes

Click → signed job