Conversion tracking
Your reports are wrong, and the algorithm knows it.
When events go missing two things break at once. You make budget decisions on numbers that undercount reality, and Meta optimises on a thinner signal than it should. Server-side tracking closes both gaps.
Where events disappear
Four leaks. None of them visible in Ads Manager.
Blocked at the browser
Content blockers stop the pixel loading at all. The visit happens, the purchase happens, the event never exists. Nothing anywhere tells you it occurred.
Cookies expire early
Safari and Firefox cap the lifetime of the cookies connecting a click to a conversion. Longer consideration cycles fall outside the window and attribute to nothing.
Thin identifiers
Events arriving with only a browser ID match poorly to real people. Low Event Match Quality means weaker attribution and worse optimisation on identical spend.
Double counting
Server events added without a shared ID inflate conversions instead of recovering them. The numbers look better and the decisions get worse.
The build
What we actually install.
Audit and baseline
Every tag catalogued: what fires, what duplicates, what is missing, match quality per event, consent behaviour. Written up with fixes ranked by what they are costing you. Yours to keep whether or not we work together.
- Price
- $490
- Turnaround
- 3–5 days
Server-side container
A tagging server on your own subdomain, so requests are first-party rather than third-party. The browser talks to your domain; your server talks to Meta.
Deduplicated event pairs
Each conversion fires twice carrying one shared event_id. Meta merges the pair,
keeps whichever arrived, and counts it once. This is the difference between recovering data
and inventing it.
Match quality repair
Hashed email, phone, name and location added to the server payload alongside click and browser identifiers, so Meta can resolve events to real accounts.
Offline and CRM conversions
For businesses closing on the phone or on site, the sale is uploaded back to Meta and joined to the ad that started it. The highest-leverage fix available to anyone with a sales call in the middle.
Verification and handover
Tested in Events Manager against live traffic, documented, and handed over inside your own accounts. No agency-owned containers holding your data hostage.
Check us first
Deduplicated events, running on this site right now.
Send the contact form. The browser fires a Lead event and
our own server fires the same event to the Conversions API, both carrying one shared
event_id. The panel on the home page prints both as they happen. Open Meta Pixel
Helper, open your network tab, do whatever you like.
A brochure site has one conversion, and it already happens on the server, so we send it from there directly. A full tagging server on your own subdomain is what we build for stores and lead-gen sites, where page views, product views and checkouts all need to survive an ad blocker. We would rather say which of the two you are looking at than let the distinction blur.
A tracking agency that asks you to take its own tracking on trust is the wrong agency.